Tuesday August 29 2017

The two job employee - opportunity or commercial chaos?

In an industry where creativity is so cherished, its becoming increasingly popular for employees in the marketing world to express their innovations and progressive thinking outside of their day job.

The two job employee - opportunity or commercial chaos?

Many have creative ambitions far wider than the business they work for – during the day, a skilled marketer, but out of hours, they could be a photographer, a blogger or a branding guru. They don’t want to restrain these talents to just one job, instead they are creating their own social media based brands, some of which are attracting revenue directly.

Buzzfeed has been the subject of many social media discussions after several of its employees resigned following restrictions being enforced on pursuing secondary jobs.

So, what can employers do when this becomes an issue? Should they risk losing some of their best talent or is there a way for agencies to protect themselves and allow employees to explore their creativity elsewhere?

Avoiding commercial chaos

Many businesses are creating more clarity in their employment contracts with clear conditions around other commercial interests. These conditions immediately halt the promotion of any private businesses, as well as the ability to accept payment for work done outside of the organisation. This is a forceful and effective response, but how will this affect the attractiveness of an agency and the talent within it? For some employees, removing this outlet could stamp out their creativity, which was probably a big part of the reason they were hired in the first place.

Some may not even accept a job if it means they must abandon personal endeavours. As a result, not only will this deter some of the best talent, it will also damage the reputation of the agency to potential new recruits.

A beneficial trend

Supporting employees in this area, however, could create some great opportunities for the business. By nurturing this creative flair and supporting staff in these personal endeavours it could discourage many from taking creative ambitions elsewhere. If suitable, agencies can expand the product and services they offer by using these creative skills.

If there really is no way to incorporate a staff member’s outside interests into their full-time role, the agency will need to assess whether the idea of having a ‘side-by-side’ business with an employee will really pose a commercial threat to the business. Even if the thought of an employee having a ‘second job’ may be unpalatable, these outside activities will rarely impact the business at all, yet leave the employee satisfied and fulfilled.

The trend of the two job employees is on the rise and encouraging this could help employees achieve a healthier work-life balance. However, as an agency leader it’s important to bear in mind that these creative activities could be a conflict of interest and if it becomes an issue, it must be observed closely and discussed openly.

These side-line businesses are incredibly exciting and a great way for people to channel their creativity whilst creating a name for themselves. A progressive leader will help channel all this passion to create more productive and engaged employees.


Aliya Vigor-Robertson is the co-founder of HR consultancy JourneyHR

"By nurturing this creative flair and supporting staff in these personal endeavours it could discourage many from taking creative ambitions elsewhere. "
Aliya Vigor-Robertson, co-founder of JourneyHR


Marketing Executive


Marketing Executive Working within the Marketing Team you will operate across print and digital channels, both nationally and globally, to grow our subscriber base.

Senior Data Scientist

Central London

About The Global Marketing Firm My client handles the marketing function for some of the largest companies in the world.

Digital Marketing Manager


DIGITAL MARKETING MANAGER/GROWTH HACKERLONDON£30,000-40,000 + BENEFITS A great opportunity for someone with a digital marketing background to take a step up into a manager role and take ownership of this area for a digital consultancy and vendor.

Digital Marketing Specialist


Digital Marketing Analyst London £30,000 - £40,000 Join one of the most specialist CRO agencies in London! They are looking for a digital marketing specialist, great chance to work in a team environment from a wide range of backgrounds.

Head of Growth Marketing

Central London

Head of Growth Marketing Head of Growth Marketing / Acquisition Marketing Manager / Product Marketing Manager needed by an ecommerce focused tech start-up company rapidly approaching their next funding round.

Graduate Marketing Assistant


Graduate Marketing & Sales Assistant ~ Marketing and Advertising Graduates Welcome! ~ Immediate Start Available ~ No Marketing or Advertising Qualifications nor Experience Required! ~ Champtronix is a brand new marketing and sales company, who have just expanded into Watford due to high demand for our promotional marketing teams, and we want to grow even more! No mar.

Marketing Data Analyst

City of London

Job Overview RSM’s marketing team is on a digital transformation journey.

Sales & Marketing Manager

Central London

Sales & Marketing ManagerLondon - £35k + Great Bonus - Branded RestaurantAre you an entrepreneurial, forward thinking marketing professional? Do you have experience working in the Hospitality/Leisure industries? Do you want to develop your career and work for an organisation going through a period of growth and transformational change?This role is perfect for.

Sales and Marketing Coordinator

Wooburn Green

UK Parking Control have an exciting opportunity for a Sales and Marketing Coordinator to join their growing team based in Wooburn Green.

Marketing Analyst


Marketing Analyst London £40,000 - £60,000 The Company Join one of the largest unicorn tech start-ups, revolutionising their market and putting you at the heart of the company.

Marketing Automation & Events Assistant

Central London

JR384 - Marketing Automation & Events Associate - Financial Services - London - Initially 3-4-month contract - £140 - £190 per day (LTD) Our client is a large, well know financial services organisation who are looking for a marketing automation and events professional to join a small team.

Marketing Manager

City of London

Marketing Manager, London £40,000 - £45,000 + 10% bonus Henderson Scott are currently working with a well-regarded Telcos provider based in Central London to source a creative B2B Marketing Manager.

Communications Coordinator/ Marketing specialist

City Of London

My Client, a global financial institution are looking for a new member to joint their communication teamRESPONSIBILITIESThe global marketing communications team is in search of a skilled, curious, eager communication coordinator / specialist to support the growth of the communication function, ideally with experience in financial services and/or technology.

Digital Marketing Analyst


Web Analyst London £50,000 - £60,000 One of the largest and well known financial services provider in the world seeks a multiskilled Web Analyst.

Senior Marketing Analytics Manager - Finance


SENIOR MARKETING ANALYTICS MANAGER - FINANCE LONDON £75,000 - £95,000 A leading challenger bank, this business is a leader in the UK credit market with millions of digital customers across the country.

Digital Marketing Manager, International Company, London, £45K


Digital Marketing Manager, International Comapny, London, £45K (1 Year FTC) Key Skills 2+ years Search Engine Marketing and Paid Social experienceExperience within a B2B environmentIntegrated Marketing experience About the role We are looking for a Digital Marketing Manager to join an established Information Management Compan.

Ops & Marketing Internship Tech Start-Up £20K Silicon Roundabout

City of London

The Business We are a young, dynamic, and fast-growing startup, backed by Innovate UK and part of the Techstars London 2019 programme.

Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.