Entirely London

CITYOFLONDON RETAIL NEWS

Thursday April 11 2019


Love it or hate it Brits have been loyal to Marmite for over 20 years




Love it or hate it Brits have been loyal to Marmite for over 20 years

Research by Sodexo Engage has found that Marmite is the brand UK consumers have been loyal to the longest, with 78% of Brits preferring Marmite over other brands in the same category. The data also shows that 79% of consumers are likely to recommend the brand to others. 


Sodexo Engage, specialists in employee and consumer engagement, surveyed 5,000 UK consumers about hundreds of household name brands across supermarkets, technology, food and drink, personal care and household goods, looking at how loyal customers really are towards different brands and why. The research highlighted that when it comes to choosing items off the shelf, consumers are more likely to choose a British company. 


This research aligns with previous findings from Nielsen which found that 59% of U.K consumers believe where a brand is from is as least as important as the product’s benefits. 


When examining length of brand loyalty in the food category, Marmite was closely followed by British multinational confectionery company Cadburys and British multinational groceries and general merchandise retailer Tesco. Loyalty to these brands is driven by consistent quality (55%) and good value for money (42%).  


CHRIS BALDWIN, DIRECTOR OF CONSUMER PROMOTIONS AND LOYALTY AT SODEXO ENGAGE, COMMENTED: 


“Marmite became a classic British savoury treat in the early 20th century when it was included in World War One rations. It’s no surprise that the much-loved spread has fans who have been loyal for over 20 years. The brand is still as popular as ever, placing 4th overall of the nation’s favourite food brands in our Brand Loyalty Index. 


What we know from our research is that a combination of quality and value for money drives brand loyalty and of the brands listed in our top 50, it’s clear that British brands are doing something right!”
 



"What we know from our research is that a combination of quality & value for money drives brand loyalty and of the brands listed in our top 50, its clear that British brands are doing something right"
Chris Baldwin, Director of Consumer Promotions








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.






RECOMMENDED FOR YOU ON ENTIRELY RETAIL










Local Volvo retailer to showcase the future of cars


A car retailer in Poole has teamed up with energy solutions company, Hausch UK, to showcase the electric future of cars.On Wednesday 17th April, from 6.30pm to 8.30pm, Volvo Cars Poole on Ringwood Road is hosting a free event for the public to demystify the subject of electric cars







































Discover our Industry Magazines
















Discover our UK Regional Magazines


North West Business News, Jobs and Events | Entirely North West UK
East of England Business News, Jobs and Events | Entirely East England UK
Ireland Business News, Jobs and Events | Entirely Ireland
London Business News, Jobs and Events | Entirely London UK
Midlands Business News, Jobs and Events | Entirely Midlands UK
North East Business News, Jobs and Events | Entirely North East UK
Scotland Business News, Jobs and Events | Entirely Scotland
South East Business News, Jobs and Events | Entirely South East UK
South West Business News, Jobs and Events | Entirely South West UK
Wales Business News, Jobs and Events | Entirely Wales
Yorkshire Business News, Jobs and Events | Entirely Yorkshire UK